What is Business Analytics: Careers and Jobs


What is Business Analytics
What is Business Analytics


This post explains what is business analytics and how to make careers in business analytics.

How many of you are really good in business analytics and excel skills and can analyse “any” huge data?

You really enjoy working on analytical tools and come up with solutions that are useful for decision making?

I know majority of you would enjoy working in a field which is not only interesting but equally rewarding too.

Companies like IBM, Accenture, and Deloitte are using business analytics tools and coming up with decisions that are useful and profitable.

I will publish a detailed list of companies that are using analytics for decision making and thereby to increase market share and profitability.

But,before that let’s see – what is business analytics all about.

What is business analytics and its usage

What Does Business Analytics Mean :

  • Private banks are using data mining and analytics to compete successfully
  • Credit Card companies use analytics to predict customer risk profile and identify profitable segments
  • Insurance companies use analytics for risk estimation

This is just a representative list; the scope of analytics is much more than this. Big MNCs are optimistic about the data and business analytics.

“Data analytics is going to be the next big wave that will sweep across the world — and India is going to be right at the forefront of it”, says Manoj Singh, global managing director (operations) at Deloitte Touche Tohmatsu

Mid-sized analytics consulting companies focus on Retail Banking, Consumer Finance, Consumer packaged goods and Retail, Customer Relationship Management and Media.

Examples of Business Analytics

I ran a search on simplyhired.com on keyword “Business Analytics” and I got almost 250000 results.

Interesting point is, these were the openings for fresher with “0” experience. Sounds good? But wait, though these openings were for freshers, they require certain skill set in data and business analytics.

Skills required to succeed in business analytics career

1. Inquisitiveness

Imagine, a huge data about customers’ demographics is given to you and your boss has asked you to come up with meaningful conclusions to design a product.

If you are not curious about the data and the usage of it like why’s and how’s of it, you will not be able to provide the right solutions.

So, inquisitiveness will help you work on huge data sets.

2. Interpretation skills

You are working on huge data and want to find out meaningful solutions which will help in decision making and designing a product or service.

Experience and domain knowledge will help you in interpreting the results.

You can form strategies, products based on your interpretation of the results.

3. Understanding tools and methods

Having knowledge of  SAS and Excel is good.

But, knowing how to apply thoughts,  while analyzing the data (using SAS and Excel) is better! SAS and Excel are tools which every analyst needs.

However, tools will not give you result unless you use your intelligence.

4. Detail Oriented

This skill is important as often while keeping the big picture in mind, people lose track of small details.

5. Quantitative Skills

Business analytics requires you to work with figures. You need to be comfortable with mathematical formulas.

If you are scared of the word “Quant”, then this career is not for you.

To help you make a career in business analytics, we, in association with our training partner, aim to meet the growing demand for talent in the field of analytics by providing industry-relevant training and education to develop business-ready professionals.

I hope now you understood what is business analytics and how to make career in business analytics.

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  1. K Praveen Kumar says

    I am mechanical engg graduate with 10 years of industrial experience in a PSU, last year i have done with Executive MBA from one of the premier institutions of india, presently continuing in the same industry as i have 5 yrs service bond which is still in force for 3.5 yrs, i want to change my career to business analytics in next 1-2 years, how shall i proceed please guide with your valuable suggestions

  2. Richa Jain says

    I am a management grad from one of top universities in India majoirng in the filed of HR and Operations IT. I have also worked with a leading MNC before pursuing MBA for 2years. I am looking for a career transition into business analytics. I would like to know how to transition my career into this role and would certification in SAS fetch me a job in this particulare role. I am currently employed , working in to L&D , HR – IT projects and some part of HR analytics though not using any specific tool for the same.

    Would like to hear from you on how to transition my career.


  3. Manas says


    I’m a B.Tech. (CS) & MBA (Marketing) graduate with 1+ year experience in IT software sales. I want to move out of sales. I’m good in maths and also tech savvy but I’m not interested and also very weak in coding. I want to shift my career into business analytics and intelligence. I’ve also learned SAP BI (Not from any training center). Now, is this right to go on for a course in BA from a reputed training institute? And what is the difference between BI & BA?
    Please Reply ASAP.


  4. akansha puri says

    Hi Avadhut sir,
    I m btech graduate currently working as a (informatica developer) actualy i want to know whether mba in business analytics would be beneficial fr my carrier. If yes, then which bschool in india offer mba in this field and what r the oppurt after that.

  5. ishita says

    what would you say of the project of testing assigned to a business analyst job profile. Since testing is mainly done by quality assurance engineers and not BA’s.
    I am in a dilemma whether I should take it or not.
    Thank you

  6. Subhash says

    I am an electrical engineer with good knowledge in Excel. But I am working as project manager for electrical infrastructure projects and have an experience of 13 years. Is it advisable to change the career path to Busyness Analytics now? If yes what are the courses which I can attend for that? Kindly guide.


  7. sachin says

    Sir currently m doing maths hons from DU..after dat I m planning to do MBA..and I m actually interested for making a carrer in business analytics. ..will you please guide me abt this field. N help me rise on this field

  8. Adithya K.H says

    Hi Avadhut Sir, I am a 2013 fresher and i have done BI Course, Can you please suggest me few companies which are hiring freshers in BI vertical

    • says

      Hi Adithya,

      Use LinkedIn to find out the companies. Start networking and participating in discussions. You’ll be easily noticed and then you can pitch for your candidature.

  9. Aseem Kapur says

    Hi Avadhut,

    I have done Engineering in Computer Science. I want to build my career in Business Analytics. If possible can you tell your any of counsellor to call me.

      • Aseem Kapur says

        Hi Avadhut,

        So sorry for the inconvenience. Due to some low signals of my cell phone, it might have caused this. But please, please tell any of your counselor to call me once again. It would be great help for my future. Please..

        Aseem Kapur

      • Aseem Kapur says

        Hi Avadhut Sir,

        I have done Engineering in Computer Science. I want to build my career in Business Analytics. If possible can you tell your any of counselor to call me. It would be greatest help of your, if you can guide to build my career in analytics. I’m waiting for your response.

  10. pranay says

    should i go for SAS TRAINING & CERTIFICATION or BUSINESS analytics training using SAS,EXCEL. Wt is the difference between two
    WHICH WILL GIVE BETTER JOB prospective for FRESHERS?????
    PLSS suggest some institutes in bangalore
    Either online or class room
    I have completed B tech electronics and have worked in a core company whose experience wont count at all
    I have also appeared final yr MBA this yr.

    PLSS reply…

  11. Atul J. says

    Hello Sir,

    I am an MSC in Computer Science student having 2.6 years of experience in Digital Marketing. I want to change my field and get into the field of Analytics as early as possible. Kindly suggest what are the skills that I need to develop and what kind of jobs are available in the field of Analytics, Which tools i need to learn for the career in analytics.

    Thanks and regards
    Atul J

      • Atul J. says

        Hi Avadhut

        Thank you for your reply. But to get into analytics filed for which course should i apply
        Certified Business Analytics Professional
        Certified Hadoop & Big Data Expert
        Certified R Programmer for Analytics – R tutorial
        in above course which is beneficial for me to get the job, and what are the other modules in SAS or software which i need to learn to get job in business analytics field and is there any difference between SAS and Big Data & Hadoop.

        Thank in Advance,

      • vinod sarashetti says

        I am mba in marketing with computer science background and now I am with 2years of experience in sales will the SAS EXCEL help me in buisness analytics profile. Please suggest me the way go ahead

  12. Shwetal says


    I am a computer engineering graduate with 8 years of experience into IT (Domain financial services) I would want to take business analytics. What is the scope of the same , in information technology and financial services.


  13. sameet says


    I need to know is it possible to do a career transition into analytics despite you are having knoweldge of sas, basic analytics.
    How to proceed further.

    Please let me know your thoughs on this.

    And kindly mail your mobile no also.


  14. vikas says

    Hi Avadhut, I have 4 yrs exp in sales want to change career is BA is for me , I had completed MBA in Finance and Marketing.

  15. Jayadev Sahu says

    HI Avadhut,

    I am software engineer and having 3.3 years of experience in Software Testing, I am planning to change my profession to BA,Please suggest met whether i should opt for BA as a career

  16. Gowtham says

    ​Hi Avadhut,

    I have gone through financewalk website and read your post on What is business analytics : Careers and jobs. Thanks for sharing such a valuable info.

    I’m writing this to you to know your feedback on taking up business analytics as profession after 2 years of work experience in sales manager role.

    Currently, I’m working with ​​​TTK Prestige​ as Area sales manager and want to change my field into business analytics.

    Do you think my domain experience in business process counts? Will this experience fetch extra points than others? Is it a right move to change my career from sales to analytics?

    I do spend my time on understanding the business trend and products performance and marketing activities impact by looking at the numbers collected at the local point by using excel tools and customize the schemes and activities accordingly.

    Does this experience comes in handy in pleasing my interviewer for analytics role??

    Kindly help me in understanding the companies expectations from a sales guy like me in business analytics role, medium to apply for it, salary packages and so.

    Waiting for your reply!

  17. Jigar says

    Hello Sir,
    i am a Chemical Engineer working in a PSU since 4 Years.. i want to know that is it possible for me to switch my field now? how can i know that i can be successful in field of BA.

  18. Anisor Raheman says

    Hi Avadhut,

    I am a b-tech in software engineering however i have 2+ experience in as a game consultant along with associate. I want to change my designation and wanna move to some some real challenging opportunity which can give me a premium income as well as a job satisfaction intending my mind to set a targeting goal and achieving the desire. I don’t have any experience in software field as you can see my last designations. I just want to know whether i could change my career and what could be the better prospectus i don’t want a fresh start just to boost up my skills or else my career.

    can you guide me please.


  19. Rohit says

    Dear Avadhut

    I have with around 9 years of experience in HR consulting. I want to change my field and get into the field of Analytics. Kindly suggest what are the skills that I need to develop and what kind of jobs are available in the field of Analytics.

    Thanks and regards.

    • says

      Hi Rohit,

      Thanks for getting in touch.

      Can you please share your contact number? My associate will discuss these things with you in detail.

      – Avadhut

  20. vikram says

    my self vikram completed B.com and M.Com,,,
    it hapnd me to wrk as a lecturer in commerce bt m intrstd in business analytic can u jst help me ot in acquiring knowledge twrds dis n fr a stable career in dis field

    looking frwrd fr reply frm u….

  21. Ankit says

    Hi Avadhut,

    I am software engineer with 1.5 yrs experience in telecom domain.What course should I do to make a carrier in this filed

  22. Jeet says

    Hi Avadhut,

    I’m a Design Engineer ( Mechanical ) in R&D of a Top Medical device company, having 3 years of experience, Is this a fair decision to go into the analyitcs. But I dont have much idea about this, Like how should i start , which course I should do & how to land myself into the field of analytics. Please reply ,

  23. Himanshu says

    Hi Avadhut,

    I am a Technology Consultant with 4 yrs of Experience in Data Analysis (Informatica) . I wish to study further and am confused whether I should pursue a Certificate program in India or MS in Business Analytics abroad. Major points of contention-

    1. Does a degree or certification in Business Analytics add value to my current job profile.
    2. Which one has a better ROI Certication programme in Analytics from ISB and other Indian Business Schools or 1.5-2.5 yr MS degree in Analytics by NUS ( Singapore)

    Also can you advise on other good universities that offer certification programmes or degree in Business Analytics.


    • says


      My associates conduct a business analytics program.

      If you’re interested,please share your contact number. My associate will get in touch with you.

  24. Vashudeo says

    Hi Avadhut,

    I am working with TCS as Business Process Leader since last 2 years. I have complemted M com and PGDBM in Finance. I would like to continue my career as Business Analyst. kindly let me know whether my decision is right or not ?. If yest then any diploma or part time PG course for BA to grow further.

    • says


      My associates conduct a business analytics program.

      If you’re interested,please share your contact number. My associate will get in touch with you.

  25. san says


    I am from life science background and have been working in clinical domain as SAS programmer from last 5 years. Now i have an offer from analytics firm so bit confused whether it is right decision to switch from clinical SAS reporting to analytics where they are involved in areas like predictive modeling.

    Please suggest me if my decision is worth interms of job security, future and salary.

  26. Praveen says

    Hi Avadhut ,

    Appreciate your effort for sharing your comments !

    I am working as a Teradata architect , having total 9 years of exp and looking for build me career into Analytics . Could you please suggest me how can i make my career path . Does certification course on Analytics really help ?


  27. Shilpa says

    Hello Sir,

    I have done Btech and then MBA in Finance/marketing, now i am working with one of top management consulting firms in analytics domain. I have just started my career in Analytics. Could you please suggest what is the career graph in analytics. Is it right for MBA grads to take job in analytics, though is it discouraging that we could only find a very few people who are MBA and are into Analytics.

    • says

      Hi Shilpa,

      The career graph is excellent. If you want more details, please share your contact number and my associate will brief you about the career opportunities.

  28. Himanshu says

    Hi Avadhut,

    I have 2.5 yrs exp in BI tool (Datastage) in Infosys. I am looking for career in Business Analytics and planning for MS in BA. Please guide me for the same.
    Also I have a confusion with Management Infomation System (MS in MIS). Are both on same track ?

    Thanks in Advance!

  29. Kishore says


    I have completed my masters in Finance and Marketing. I am currently working with HDFC-Business Banking (Its been a month). I always want to get into such strategy deriving work. I am not a Techie (B.Tech) and not even a B.com Grad. I have worked with Infosys BPO LTD before my MBA under Master Data Management.

    So i would like to know is it feasible to get into Business Analytics after the coaching. If yes, I don’t want to write codes or programs. Let me know how tough is to learn and survive in Business Analytics and at the same time will my experience with Infosys be considered or i will be treated as a fresher? If my exp does not count….tell me how can get myself prepared for better roles. That is by doing any live projects before i go for job hunt after the course completion. I am earning more than 35K. Would the first job in Analytics match it or do i ahve to compromise on that front.

    If i have to be effective let me know the course i have to take up?


  30. Kumar says

    Hi Avadhut,

    I have completed my M.C.A and M.Sc(Info.Sys) and am into education industry teaching polytechnic students overseas for the past 15 years. I am currently pursuing Business Analytics course. I would like to seek your advice if i can switch career to a Business Analytics job. If so, how do i need to prepare myself.

    Appreciate your reply to my email


  31. karthik says


    I have around 9.5 yrs of experience inmainframes.Please let me know how busines analytics course help me and change my resume accordingly.


    Hi Sir,

    I need to go to business analytics side.I am working as of now with a giant company in oracle,sql,pl/sql,unix and datastage.I need to groom my career so that I can expose myself more into the market.

    Request your suggestions for the same.

    Saurabh Sharma

  33. Vaibhav says

    Hi sir
    I have recently completed my masters in finance. I am interested in analytics and I have basic knowledge of statistics and Econometrics. I have also used SPSS and Eviews in my course study. I am currently not working and will be looking for an analytics job soon. Can you advice me how I should go about it.

    • says

      Hi Vaibhav,
      You need solid skills or experience to get into analytics or financial analysis career.
      If you’re interested, share your contact numbers and one of our associate will call you and brief you about the program details.

  34. Siddhesh says

    Hi Avadhut,

    I have completed by Masters in Management and IT and currently working as a Consultant in one of the big 4s. Before my masters I worked for 4 years in IT industry as a software tester. I have developed a huge interest in Business Analytics and want to pursue my career in this field. My current work requires to analyse data but the analytical skills requied are quite low level. I want to switch to mainstream business analytics and would like to know what prior skills and certifications are required. Can you please help?

    Many Thanks,

    • says

      Hi Siddhesh,

      Thanks for getting in touch.

      My associate handles queries related to ‘Business Analytics’. I’ve mailed his contact number to you.


  35. Jagat says

    Hello Avadhut,
    I have 6 years of experience as an ERP administrator,currently working in PeopleSoft technology. I am interested in business analytics and want to pursue a career in it. Could you please let me know how to prepare myself for the same. Waiting for your kind guidance.

    Warm Regards

  36. Anshul says

    Hello Avadhut Sir

    I have completed my MBA in system and finance, in telecom domain. I have experience of almost 3 years, and I am recruited as a consultant. But I am interested in a job related to business analysis.

    Kindly let me know how should I take forward by career path. Thanks!

    • says

      Hi Anshul,

      Business Analysis careers are in two areas 1. Software companies and, 2. Business Analytics or statistical analysis. Which area you want to make a career in?


      • Anshul says

        Hello Sir,

        I am targeting software companies. Kindly let me know the career path, where I can apply my managerial skill also.


        • says


          To get into business analysis in software companies, you need to have strong domain knowledge, coordination skills, excellent communication skills and passion for writing. Managerial skills are required when you are working as a Principal Consultant.

          Career path depends on the company and the business analysts are also called as Domain Experts/Subject Matter Experts/Functional Consultants.

          Hope this helps.


  37. Kunal says

    Hi Avadhut,

    I have been working for in the analytics team of an international bank for the last 1.5 years , I am very comfortable working with both SAS and excel , I am now looking for a professional program or an executive MBA that would help me build a career in analytics , would you be able to help me out here ?


    • Pavan says

      Hi Avadhut,

      I’ve extensive experience in Software Testing around 5 years, would like to shift my career. I zeroed in on Business Analytics, I did maths as a major in UG level but not very talented.

      Can I learn all your courses while working and after completing courses will I be getting job in Business Analytics as a Fresher?

      I feel I should improve my English language skills.

      Thanks for your time in this.

  38. Shirsendu says

    Hi Avadhut,
    I am a BE(Computer Sc) and MBA(Systems) with 6.7 yrs of domain exp in Talent Acquisition/Recruitments, HR, Management Consulting areas. Now I am keen to get into the Business Analytics areas. Would like to know whether i can get into the Analytics domain easily after completing a short course on Analytics and in which specific area in Analytics will my profile be suitable ?
    Plz advise on the same.

  39. Sandhya says

    Hi Avadhut,

    I am engineering grad with 8 years of techno functional exp. I am current a business analyst in a bank and want to pursue a career in business analytics. I saw that they are courses in IIM kolkatta,banglore or iit bombay,.
    Your suggestions and inputs please

    • says

      Hi Sandhya,

      I assume you know the difference between business analysis and business analytics area.

      Having said that, I do not know about the courses you mentioned. Do your due diligence before joining any program.


  40. aditya says

    Hello sir, I have completed my graduation in statistics and economics and now i am pursuing MBA in Human resource management and i am very interested to make the career in business analysis but i am very confuse that is there any link between HRM and business analysis .

    • says

      Hi Aditya,
      Business Analytics is used for analysing huge data sets using statistical tools. However, if you want to clear your confusion, you can contact my friend. I’m sending his details to you. Check your mail please.

      Hope this helps.

  41. aditya says

    Dear Anadhut,
    I am a Btech Mtech from IIT Kanpur. I have been working in a IT company for last 3 years. I have an interest in quantitative maths and have reasonable analytical skiils. Thus i want to switch into analytics. Please suggest.


  42. amit mishra says

    Hello Avadhut sir, i have been in marketing field for past few years, i have done my graduation in statistics and now pursuing my MBA in marketing, i want to switch my career now i.e., from marketing to business analytics, so for this i am planning to go for SAS course ( SAS base+SAS advance+predictive modeling) and also i am looking forward to do a course available in IIM kolkatta,banglore or iit bombay, related to BA,
    now can u tell me that going in this way will be the right thing to start my career in BA will it provide me good opportunities,good job.

  43. Sushil Jadhav says

    Dear Avdhut,

    I have completed my BE Electronics with 2 yrs of exp. in Automation as project engineer as my company is small company i am taking care of all dept. so i am not having a specific profile. Now i am in big trouble so thinking to make my career into BA because i am very excellent in to Maths, and i have also tried in SAAMA Technologies where i selected in 1st round out of 1000 only we 30 people get shortlisted for that aptitude but unfortunately rejected in second round of interview.

    Kindly suggest friend please for BA Career

  44. pawan says

    I have an experience of 2 years as a software engg and have very good knowledge in oracle sql,pl/sql.
    At this stage i want to change my role to analytic but i am hardly finding a way to do it. I can do an internal switch in my company but i need to upgrade my skill set before applying for so.
    May i ask you what are the skill sets required in order to be an analytic professional. Apart can you suggest some good websites where i can find those materials.

  45. Sasmita says


    I have done MCA and working as a Software Tester from 2years. I want to switch to Analytic. Please guide me.

  46. K. Mitra says

    Dear Anadhut,

    I am an MBA in HR with 8 years of experience in HR. I want to change my field and get into the field of Analytics. Kindly suggest what are the skills that I need to develop and what kind of jobs are available in the field of Analytics.

    Thanks and regards
    K Mitra

  47. snehali says

    Hello sir,
    I am snehali. I have completed my BE in IT, MBA in IT and Finance. I am Fresher and looking for job. I have interest in Business Analyst profile I try to get job in that field but every time i saw the opening were experience in required. so I want to know for what positions I have to apply so after take experience I will grow my career in business analyst in any IT company.

    • says

      Hi Snehali,
      First criteria for any business analyst is to have domain knowledge and experience. I would suggest you get at least 2-3 years experience in finance and then apply for Business Analyst post. As this job is very demanding, you need to have knowledge of both – Domain and Business Analysis.

      Hope this helps.


  48. MANIK SHARMA says

    hello sir,
    with all regards i want to state that i have completed my b.tech in computer science. i have a gud knowledge of quantitaive maths and aptitude.
    but i am nt finding any way out in acheving the job for buisness analyst .so, kindly help me out in this matter as i m extremely passionate about this job.

    regards ,
    manik sharma

  49. Ashish says

    Avadhut SIR

    Thats a good effort but just an advice that ” Don’t discourage people by saying that if you are scared of “Quant” then this field is not yours. These statements talks about old school of thought which our previous generation has followed enough.

    May be you have scored 100/100 in your CBSE, but I have really not heard a lot about you where you have done some miracles in the field of Analytics. Or people see you as some one who solve Analytics problem in a minute.

    We all know there is no correlation between how much you have scored in your school and how successful are you in today’s analytics industry. So please dont discourage people with your old school thoughts and GROW UP

    • Avadhut says

      Hi Ashish,

      First of all, thanks for taking time to write such an insightful comment, appreciate it.

      To answer your comment, my job is to tell the truth to the people. During my 12 years of experience, I have seen people choosing the career mainly for money aspects and then they feel miserably. The main reason is that they are not good in what they are doing and bad performance SO losing the confidence. I do not want this in case of Analytics readers.

      Reality is I was neither a topper in Quants, nor was I topper in Entrepreneurship subject that we had in MBA. But, I am happy doing what I am doing. I was never scared of it. Never did I mention that school score is important, the liking of the subject is important than score.

      Thank you once again for writing.

      • Madhulika says

        hello ashish,

        i am working in eclerx services ltd as financial analyst, i very good at excel. but still i wanted to switch in business analytics can you guide me with few companies where i can apply for a BA .

        • says

          Hi Madhulika,

          You need to be good in financial analysis, excel and other areas including domain expertise to get into business analysis role, be it in software companies or non-software companies.
          You may Google it for the companies that offer this role.


          • naman says

            Thanks for the opportunity
            hi sir i am naman shah i have completed my B.E.(comp. science) in 2013 and i m fresher and looking to go for business analysis…
            can you guide me…
            thanking you,


          • naman says

            thanks for rlying…
            as i am not interested in programming side…
            so sir is their a bright future in BA?
            and also i want to know that if i am going to BA side than what sort of course should i do?

            thanking you,
            -naman shah

  50. Aman Sethi says

    Hello Avadhut SIR ,im B.com,MBA [bt of no use practically ] and for past 12 months im very active in stock market like trading & stuff like that ….so want to know which course should i go forward with as im a keen on learning each & every aspect of stock market.SIR please reply…

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