How to Write Key Highlights of the Company in an Equity Research Report


In chapter 3, you learned how to write stock analyst ratings, recommendation, and summary and some important things to remember while writing equity research report.

Already, you’re ahead of the majority of analysts who want to write equity research reports.

But now that you know how to give stock analyst ratings and recommendations, you need to be able to write much better equity research report.

Chapter 4: Key Highlights and Company Profile

In this chapter, I will explain the importance of giving key highlights of the company and company profiling in an equity research report.  It focuses on explaining how to give information about the company such as future strategies, strengths, weaknesses, etc.

Now that you are clear on the structure of the first page of the equity research report, let’s try to understand the other components of the equity research report.

As explained earlier, your investment rationale or recommendation will depend on the current position of the company, its past financial performance and its future strategy. So it’s very important for the analyst to cover all these three things in his report.

You can divide this section into three parts – a brief company profile, news updates, future strategy and a SWOT analysis on the company.

a. Brief Company Profile


First thing to do is to give a brief about the company.

Like a brief company profile. This should talk about a brief history of the company. Its manufacturing facilities, its products, its key markets, key customers, etc.

See the below example of a brief company profile:

Company profile

Note how the analyst here has given a crisp profile about the company.

He has talked about the number of product categories, manufacturing facilities, its market presence in 170 countries, and key acquisitions.


b. News Updates on the Company


Next you can start by adding a few key points or news updates about the company.

Choose these news articles very carefully. You don’t want to make this a news paper, where we are reporting everything that happened in the time frame.

Report only those happenings that are significant and have been used by you to arrive at your investment rationale.

To collect these news articles:

  • First scan the company’s website. Look at all the press releases the company has issued. Read the financial reports that the company has published or filed
  • See if there are any interviews of key company personnel published in the financial media. Also check if there are any video interviews of company personnel available to watch/listen
  • Also it is a good idea to talk to key company personnel personally, to get a perspective of the company’s strategy going ahead

Given below is an example of some key news about the company:

Company updates

Note how the emphasis is on news which is directly impacting the performance of the company or is instrumental in helping the analyst male his investment rationale or recommendation.


c. Future Strategy of the Company


It is extremely important to provide intelligence on the future plans or future of the company.

The future valuations of the company, to a great extent, depend on the upcoming strategies of the company.

In fact this is one of the most important parts of the entire equity research report.

The better you understand the company’s future strategy, the better you will be able to predict its future valuation.

You can get this information by either reading the financial reports (especially the chairman’s speech) or by actually speaking to key personnel of the company.

Note that you won’t get all the strategies of the company as most might be confidential, but try to get a sense of what the company is planning for the future, how it is going to counter competition, plans on R&D, etc

Below is an example of future plans of a company:

Company future plans

Again note how the analyst has covered all the key future strategies of the company which will help him in forming his opinion about the company and giving his recommendation.


d. SWOT Analysis


It is always a good idea to give a SWOT analysis of the company.

SWOT Analysis is a useful technique for understanding the Strengths and Weaknesses of a company and for identifying both the Opportunities open to it and the Threats it faces.

See more about SWOT analysis.

Below is an example of SWOT analysis:


Cipla SWOT


I hope you have understood this segment of the report.

Make sure you understand this section very well as it will help you, even when you are writing a company report or a company profile.


Now You Try It


I hope you understood how to write key highlights of the company and company profiles.

Yes, it takes hard work to create something great.

But with this skill you already know ahead of time that your hard work is going to pay off.

I want you to read various equity research reports to understand various styles and methods of company profiling.

At the same time, start working on writing reports.

If you have a question or thought, leave a comment below and I’ll get right to it.

Special Bonus on BIWS Programs from FinanceWalk
Here's an offer on Breaking Into Wall Street (BIWS) programs:

All FinanceWalk readers will get FREE $97 Bonus - FinanceWalk's Equity Research Program.

If you want to build a long-term career in Financial Modeling, Investment Banking, and Private Equity, I’m confident these are the only courses you’ll need. ( Because Brian (BIWS) has created world-class online financial modeling training programs that will be with you FOREVER).

If you purchase BIWS courses through FinanceWalk links, I’ll give you a FREE Bonus of FinanceWalk's online Equity Research Program ($97 Value).

I see FinanceWalk's Equity Research Program as a pretty perfect compliment to BIWS courses – BIWS helps you build financial modeling and investment banking skills and then I will help you build equity research and report writing skills.

To get the FREE $97 Bonus, please purchase from the following links.

Excel and Financial Modeling Fundamentals – Free $97 Bonus

Advanced Financial Modeling - Free $97 Bonus

Bank & Financial Institution Modeling – Free $97 Bonus

Oil & Gas Modeling – Free $97 Bonus

Real Estate & REIT Modeling – Free $97 Bonus

Investment Banking Networking Toolkit – Free $97 Bonus

Investment Banking Interview Guide – Free $97 Bonus

IB Networking Toolkit + IB Interview Guide $144 ( Save $50)

BIWS Platinum – Save $632 ( Save 35%) + Free $97 Bonus : The most comprehensive IB package on the market today. Includes the NEW and Improved BIWS Premium Financial Modeling Course (RRP: $497) PLUS access to the above 6 complementary courses designed to make you into an even more well-rounded IB Professional:

BIWS Premium – Excel & Modeling Fundamentals and Advanced Financial Modeling programs together – save $97 ( Save 20% ) + Free $97 Bonus

Industry Specific Course Bundle – get Bank Modeling + Oil and Gas Modeling + Real Estate Modeling for just $697 and save $344 + Free $97 Bonus

In order to get your FREE Bonus, you must:

  1. Purchase the course through FinanceWalk links.
  2. Send me an email along-with your full name and best email address to so I can send you the course login details.
Click Here to Check All BIWS Programs – Free $97 Bonus

Next Batch Starts on 8th September, 2015
Our Full Time Financial Modeling Investment Banking Course (6 Weeks) starts on 8th September, 2015 and 10 Day Weekend Workshop starts on 5th September, 2015 in New Delhi, India.

Only few seats remain. Interested candidates can contact me

Free Download: Financial Modeling Videos

Learn the best tools, get Discount Coupon Codes and Bonus to build a powerful career in finance.


  1. alok singh says

    Kindly send me updates on upcoming post,The current post how to write key highlights, is extremely helpful.


Leave a Reply

Your email address will not be published. Required fields are marked *