How to Be a Successful Finance Writer in 2020?

Every human on Earth has one common connect – money.

Possessing money isn't enough.

It is necessary to make smart decisions and grow the money.

A lot of questions on financial investment products arise and lack of adequate knowledge sharing confuses people.

This knowledge-gap is an opportunity for you to be a successful finance writer.

The responsibility of a finance writer is to bridge the knowledge-gap by creating informative and engaging content for the masses.

The finance writer associated with the financial institutions, functioning at various levels, and create knowledge enhancing content.

From a beginner to a professional, this guide will help you to be a successful finance writer.

Steps to Be a Successful Finance Writer

The steps to be a successful finance writer are highlighted below:

#1. Educate Yourself

Evidently, you can’t write on finance without adequate knowledge.

On the other hand, you don’t need to be a finance whiz!

A working knowledge of finance and a burning desire to learn is essential.

Learn basic financial concepts and start following the industry.

Some financial concepts remain the same while others are dynamic.

Choose a finance industry.

Specialty could lie in global finance, financial markets, consumer financial planning, investments, share market, equities and so on.

Gaining expertise in all financial segments will take years of learning; therefore, begin with one segment and pursue the field,

To gain knowledge, read popular financial blogs and websites such as Business Insider, Deal Breaker, Real Time Economics, Deal Book, Street Sweep, Free Exchange, The Wealth Report, Paul Kedrosky, Grasping Reality with a Sharp Beak, Block Talk, Credit Donkey, Christian Personal Finance, Money Under 30, Saving Advice, Calculated Risk, The Consumerist, Ezra Klein, Planet Money, Marginal Revolution, Zero Hedge and The Big Picture.

#2. Communication Style

The written communication of a financial writer should be concise, crisp and free-flowing.

The use of industry jargon is relevant when writing for financial experts but the same writing tone becomes irrelevant when communication with the common masses.

The trick to being a successful finance writer depends on the nature of communication.

Work on writing style by reading books and magazines. Note how finance writers present information.

You can check out writing resources for equity research analysis writing, for copywriting tips and this book by William Zinsser.

#3. Clientele

There is a huge market for skilled finance writers.

Opportunities are endless.

You need to know where to look for the right clients, and this is where most aspiring finance writers fail miserably!

You can be a successful finance writer working with newspapers, magazines, online finance businesses, financial product sellers, financial planning and advisory companies creating informative materials for customers.

You have the option to work as a freelancer, a full-timer or a part-timer.

#4. Build a Portfolio

Once you've gained good experience, start building a portfolio.

A good portfolio is what distinguishes a successful finance writer from a non-successful one.


Search any successful writer and the first noticeable thing is his/her portfolio.

A portfolio is a collection of meritorious work, actively updated and used for seeking work.

As a finance writer, the goal is to associate with authoritative and reputed financial institutions that contribute towards portfolio building.

An impressive portfolio gets more clients!

We have covered the basic aspects to be a successful finance writer, let’s move on to other relevant concerns.

Qualifications and Work Responsibilities of a Finance Writer

There is no fixed qualification requirement.

Each publication has its own benchmark; however, it is common for finance writers to have a graduate degree in journalism, economics, management or finance.

Someone with Masters’ degree in the same fields can negotiate higher pay with publications.

More than anything, a natural flair with finance bypasses any educational requirement!

The job profile of a finance writer entails two main things:

  • create educational content
  • write market commentary

Both of these happen in print and digital publications. Most finance writing positions work on a freelance basis.

To be a successful finance writer, you need to write coherent and clear copy with an investigative tone.

You’re not just reporting facts; you are investigating the market too.

The writer needs to keep track of finance news and write commentary or editorials.

Certain creativity is an added bonus to make finance writing appealing.

31 Finance Skill Sets

If you’re still undecided about the type of finance skills necessary, peruse this list.

  • Accounting principles, standards, and techniques
  • Analyzing analytical data
  • Auditing
  • Budgeting and cash flow management
  • Compliance policies
  • Cost analysis and reduction
  • Data analysis and processing
  • Financial advising
  • Estate planning and decision making
  • Financial analysis, management, planning, and reporting
  • Financial engineering
  • Financial modeling
  • Forecasting commentary
  • Investment principles and journal entries
  • Leadership positions
  • Mergers and acquisitions
  • Excel understanding
  • Performance management, planning, and reporting
  • Practice management and portfolio reports
  • Project management
  • Quantitative data analysis
  • Profit and loss statements
  • Risk analysis
  • SAP
  • Strategic planning and reporting
  • Relationship management and balancing
  • Securities
  • Taxation planning and reporting
  • Wealth management
  • Valuations and value-added analysis
  • Technology in finance

Your finance writing specialization could be a specific skill-set or a combination of many.

How to Find Finance Clients?

To be a successful finance writer, you need not only have great writing and knowledge about finance but a knack of finding clients.

If you wish to work as a freelance finance writer, a steady stream of permanent freelance clients is mandatory.

There is no guide to teach anyone how to go client hunting.

There are resources and some of them are shared here.

Sites like International Freelancers Academy, Media Bistro, Writing White Papers and Urban Muse are excellent resources to learn about the freelancing trade and accessing plum jobs. They are resource-cum-job opening sites.

Networking helps to get clients if you have the right connections. Maintain good work ethics and choose quality work over money.

Further, if you want to learn more on finance writing, read these exceptionally well-written posts on Susan Weiner’s blog. The posts target CFA charter-holders but they are applicable otherwise too. They are:

Each of these posts is a must-read.

What to Charge as a Finance Writer?

There are no benchmark charges of a finance writer.

Finance writers with good experience, skills and portfolio charge as per their input within the contextual requirement.

Surveys conducted in the last decade show that full-time freelance writers earn anywhere between $35,000 and $200,000 annually.

Download the detailed report here.

There is a list of international writers or freelancing associations mentioned in the list which offers reports and surveys on freelance rates. You should check them out.

The Freelance Charging Formula

Most freelance writers use this simple formula to determine freelancing rates.

  • Decide how much you want to earn every year, in your currency.
  • Add to this amount the fixed expenses like Internet fees and computer usage. Add miscellaneous expenses too like the cost of repairs, if any.
  • Add other personal expenses like insurance premiums and house rent cost.
  • Total everything and divide by 12.

The resultant amount is what you need to earn every month.

For those who’re just starting out as a finance writer, the monthly estimate might seem impossible to reach but as you start working and getting clients, the target will cease to seem unachievable.

Of course, your expected yearly earnings should be realistic.

Successful finance writers charge $500+ for an article and being a newcomer, you can’t expect the same.

Therefore, study the market and create a realistic earning amount.


The finance writing market is expansive. The shortage of adequate skill set and experience necessitates the demand for good finance writer.

If you have the zeal to understand finance and writing abilities, a finance writing career might be just what you were looking for.

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1 thought on “How to Be a Successful Finance Writer in 2020?”

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